Page 6 - Choose Astute
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YOUR ASTUTE


                     Business Evolution








































                     SOLE OPERATOR                                BUSINESS OWNER





                     Sole operator business                     Several people working for you


                     •  All business development and            •  Business typically contain a
                        administration undertaken by               fulltime support person focusing
                        one person                                 on administration and marketing

                     •  Business is typically operated             support
                        from a home office                      •  Greater level of systemisation in

                     •  Relationship with customer is              the business
                        transactionally focused                 •  Limited but consistent cross-sell
                     •  Other financial products are            •  Informal referral arrangements
                        offered on a reactionary basis             exist with other product
                     •  Limited planned marketing in               providers
                        place                                   •  Typically operates out of an office
                                                                   environment
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